Last updated: November 7, 2025
At Twelve Eleven Cosmetics, protecting your personal information and respecting your privacy are central to how we design our website and services. This Privacy Policy explains what information we collect when you visit twelveelevencosmetics.com, why we collect it, how we use it, and the choices and rights you have regarding your information. We draw on years of industry experience in beauty retail and e-commerce to maintain practical, transparent privacy practices that support safe shopping and informed decisions.
Scope and Applicability
This policy applies to personal data collected through our website, mobile site, and related online services that link to this Privacy Policy. It covers data gathered when you browse our content, create an account, place orders, subscribe to newsletters, participate in promotions, submit reviews, or otherwise interact with our online offerings. It does not apply to information collected offline or through channels not controlled by Twelve Eleven Cosmetics.
Principles We Follow
We are guided by clear privacy principles:
- Transparency: We explain what we collect and why in plain language.
- Purpose limitation: We use personal data only for the purposes set out in this policy.
- Data minimization: We collect only what we need to deliver services.
- Security: We protect information with reasonable technical and organizational safeguards.
- Access and control: We provide tools and processes to access, correct, and delete data where applicable.
Information We Collect
We collect several types of information to operate our website and provide the services you request. Below is a summary of the categories of data we collect, including examples and how the data is obtained.
Information You Provide Directly
- Account information: name, email address, password, billing and shipping addresses when you create an account.
- Transaction and order information: purchase details, payment method (we do not store full credit card numbers), order history, and receipts.
- Customer service communications: messages you send us when requesting support or asking product questions.
- Content you submit: product reviews, ratings, contest entries, images, and any other content you post to the site.
- Marketing preferences: newsletter sign-ups and communication preferences.
Information Collected Automatically
- Usage and device data: IP address, browser type and version, operating system, device identifiers, pages viewed, time and dates of visits, search queries, and referral data.
- Cookies and similar technologies: small files and local storage objects placed on your device to enable core site functionality, analyze usage, and support personalization and advertising (details below).
Information from Third Parties
We may receive information about you from third parties, including:
- Payment processors and fraud prevention services for order verification and processing.
- Analytics and advertising partners to measure and improve site performance and marketing.
- Social networks if you choose to link or log in using a social account.
How We Use Your Information
We use personal data to deliver and improve our products and services, to process transactions, and to communicate with you. Specific uses include:
- Order fulfillment: processing purchases, shipping products, handling returns, and providing receipts.
- Account management: creating and managing your account, authentication, and password recovery.
- Customer service: responding to inquiries, resolving issues, and communicating about orders.
- Marketing: sending promotional emails, offers, and personalized product recommendations when you consent or when permitted by law.
- Site operation and improvement: running, maintaining, and improving the website, diagnosing and fixing technical issues, and analyzing usage patterns.
- Security and fraud prevention: detecting and preventing fraudulent activity and enforcing our terms and policies.
- Legal compliance: responding to legal requests, protecting our rights, and complying with applicable laws and regulations.
Cookies and Similar Technologies
We use cookies, web beacons, local storage, and similar technologies to deliver functionality, analyze site performance, and serve relevant content.
Types of Cookies We Use
- Essential cookies: required for core site functions such as managing sessions, shopping cart contents, and secure login. These cookies cannot be turned off if you want to use the site’s basic features.
- Performance and analytics cookies: collect anonymous information about how visitors use the site to help us improve performance and user experience.
- Functionality cookies: store preferences such as language and region to provide a more personalized experience.
- Advertising and targeting cookies: used to deliver relevant ads and limit the number of times you see the same ad. These may be placed by third-party advertising networks.
Managing Cookies
You can manage or disable cookies through your browser settings. If you block cookies completely, some features of our site may not work properly. For targeted advertising, you can opt out through industry tools and your device or browser settings; however, opting out may not stop all advertising or tracking.
Third-Party Links and Services
Our website may contain links to third-party websites, services, or social platforms that are not operated by Twelve Eleven Cosmetics. When you follow links to third-party sites, their privacy policies and practices will govern the processing of your personal data on those sites. We do not control the content, policies, or practices of third parties and are not responsible for their actions.
Examples of third-party services we may integrate with include payment processors, analytics providers, social login services, shipping carriers, and advertising networks. These providers may collect information about your use of their services directly and may combine it with other data they hold.
Affiliate Links and Sponsored Content
We may participate in affiliate marketing programs and display sponsored content. This means we may earn a commission or receive compensation when you click on an affiliate link or make a purchase after being redirected to a partner site. Affiliate links may use tracking parameters, cookies, or referral IDs to attribute the transaction to Twelve Eleven Cosmetics.
When you click an affiliate link, the third-party affiliate partner may collect data about the referral and your activity on their site. Their collection and use of information are subject to the partner’s privacy policy, not ours. We only promote partners that align with our quality standards and privacy expectations.
How We Share and Disclose Information
We share personal data only as described in this policy or with your consent. Common disclosures include:
- Service providers: third-party vendors who perform services on our behalf, such as payment processing, order fulfillment, email delivery, analytics, and customer support.
- Affiliates and partners: where necessary to co‑manage programs or fulfill orders.
- Legal and safety reasons: when required by law, to respond to legal process, enforce our terms, or protect the rights, property, or safety of Twelve Eleven Cosmetics, our users, or the public.
- Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets, user data may be transferred as part of that transaction.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to meet legal, tax, or accounting obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the reason for processing. When retention is no longer required, we delete or anonymize the data in a secure manner.
Security Measures
We maintain reasonable administrative, technical, and physical safeguards to protect the information we collect. These measures include access controls, encryption for data in transit, and monitoring for unauthorized access. While we strive to protect your data, no method of transmission or storage is completely secure; therefore, we cannot guarantee absolute security.
Children’s Privacy
Our website and services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided personal data without parental consent, we will take steps to delete the information as soon as possible.
User Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information. We are committed to honoring applicable privacy rights and providing straightforward mechanisms to exercise them.
Common Rights
- Access: You can request a copy of the personal data we hold about you.
- Correction: You can request corrections to inaccurate or incomplete personal data.
- Deletion: You may request deletion of your personal data, subject to legal and contractual limitations (for example, we may retain order records for tax purposes).
- Restriction: In some cases, you may request limitation of processing.
- Portability: You can request a machine-readable copy of certain personal data for transfer to another service.
- Objection: You may object to certain processing, such as direct marketing or profiling for advertising.
If you wish to exercise one of these rights, please submit a request through the appropriate channels on our site. We will verify your identity before responding and will respond in accordance with applicable law. We may ask for additional information to locate the data and to prevent unauthorized access.
International Data Transfers
As a global online retailer, we may transfer and store personal data on servers located in jurisdictions outside your country of residence. When we transfer personal data internationally, we implement safeguards to protect your information, such as standard contractual clauses or equivalent measures where required by law.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will post a prominent notice on the site and update the “Last updated” date at the top of this policy. We encourage you to review this page periodically to stay informed about how we are protecting your information.
How We Demonstrate Trust and Accountability
We maintain internal privacy governance and regular reviews of our data practices. Our team follows privacy-by-design principles when developing new features, and we work with reputable third-party vendors who adhere to strong privacy and security standards. Where appropriate, we conduct risk assessments and maintain records of processing activities to meet regulatory expectations.
Dispute Resolution and Governing Law
Any disputes related to privacy or data processing will be handled in accordance with our terms of use and applicable law. If you believe your personal data has been mishandled, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.
Thank you for trusting Twelve Eleven Cosmetics with your personal information. We value your privacy and work continuously to protect the data you entrust to us while delivering a safe and enjoyable shopping experience.